The “strategy phase” of the framework is the most important one. It contains the (long term) vision and strategy of the organization. The SMART business goals are derived from the business strategy. Those are translated into IT related goals. From here, IT projects and activities are executed to realize the right (enterprise and technical) architecture.
If a company does not have a good (business) strategy it fails to deliver the correct projects and activities. The focus is shifted to other, less important, aspects. This costs time and money.
Cool, but what is different compared to DEV(SEC)OPS? This framework applies to the whole organization, DEV(SEC)OPS is only on a project/team level which misses the link to the enterprise related vision and business goals.